A Dying Media?

Throughout the world of constant evolving media, influencers must understand how each and every one relates to their personal brand. SnapChat was initially created with instant photo sharing options. As someone who constantly uses SnapChat, its popularity has decreased with time; however, I don't believe that the media application will ever "die" out. SnapChat is like apple, everyone uses it and has it; therefore, it is a consumer convenience. Furthermore, this app can be used for promoting yourself to a different audience than other social media platforms. Plus it takes less effort to post a snap on SnapChat than it does on any other social media due to the usage of the app. It is meant to be one to look into an influencers life with normal and generic content about their day. Despite the decreasing popularity, this is why I do not believe SnapChat will ever lose its original value.

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As a constant trend, everyone is following TikTok trying to become a competitor. Snapchat is following right behind the other social media applications attempting to implement TikTok's strategy. "Snapchat Update Will See App Get..."explains the specifics in which Snapchat is implementing to become a competitor, and it is a great resource to check out if you would like to find out more!